EAST TEXAS. PA — Day-Timers Inc. (motto: “Today is the first day of the rest of your calendar.”) has unveiled an ingenious new calendar designed to help the current global financial crisis by eliminating the chance for any more Black Mondays to occur. Called the 2009 Happy Days Are Here Again Calendar, the new Day-Timer replaces Mondays with a 48-hour version of Sunday called Someday. “I came up with the idea when Treasury Secretary Hank Paulson said that someday this economic crisis will be over,” says Day-Timer new product designer Julian Gregory. “Now we’ll get credit for it”
“Black Monday” has been used to describe the day of the week that many of the nation’s worst stock market crashes have occurred, including October 28, 1929, October 19, 1987, January 21, 2008 and most recently October 6th 2008. Day-Timer officials believe that eliminating Black Mondays will have a positive influence on Wall Street morale and assures customers that it will not affect Black History Month, Blackened Redfish Day or Lewis Black’s birthday. “Someday” will provide the added benefit of turning every weekend into a 3-day weekend, thus eliminating the need for vacations, sick days and my-grandmother-died-again personal holdays.
The 2009 Happy Days Are Here Again Calendar comes in the popular 1-page-per-day and 2-page-per-day Day-Timer styles, along with the new 10-page-per -day format for people who like having a few opportunities to start a bad day over. For those concerned about security, each page is preprinted with an arrow showing which end is best for feeding into a shredder first. Covers for the 2009 Happy Days Are Here Again Calendar are available in leather, really expensive leather, simulated leather and give-the-impression-you’re-economizing plastic.