SILICON VALLEY – In the past week super technology blogger Joe Nowital has become the single most influential force of the stock price of Yahoo.
Early Thursday Nowital posted on his site, JoeNowitalKnowsAll.com, rumors that Yahoo had inked a deal with Google to run ads on Yahoo search results. The stock plummeted. Six minutes later when he opined that the rumors probably were not true, the stocked moved up slightly. Two hours later, he posted Yahoo’s announcement that negotiations with Microsoft were officially off, and the stock tanked even further.
Later, Nowital predicted that Yahoo would team up with Apple to create the next generation in mobile technology, the YPhone. Yahoo’s stock price soared. Then Nowital took it back, adding that he didn’t like Yahoo’s logo. This sent the stock spiraling downward.
Just before trading ended, Nowital ate six burritos and a Big Gulp, then podcasted the results in a post titled “Buy Yahoo Stock Now”. In a testament to the power of the internet, Yahoo stock closed at an all time high.