Mobile is indeed the way to go for retail businesses today. Thankfully, many are already responding to the growing usage of mobile devices by consumers and it’s just appropriate that they do so in order not to be left behind.
Among the retail technologies available these days, the mobile point of sale systems are strongly being considered by businesses. A recent customer survey by Cybertill showed that 59 percent were planning to utilize mobile EPoS in their retail stores in the coming year. These are the furniture, stores, cycles, fashion and footwear stores.
A big factor here is the positive attitude of retailers. Based on the survey, 54 percent claimed they are very confident of the next 12 months while only nine percent said they were not due to factors such as the economy and cost of living. The study found several factors that contributed to the high confidence among retailers. These are the growth in ecommerce in the retail sector notably in the charity and cycle retail and the improved customer service they are providing. The 2012 Olympics was not even a strong contributor to this consumer confidence.
According to the experts, the EPoS systems are indeed valuable tools that can drive a retail business to success. They should be considered as merely a gimmick because it can greatly help in the area of customer service. Research and marketing groups added that coupled with staff trained properly in handling these systems, there is no doubt that any business will succeed in gaining more customers and earning more profits moving forward.
A mobile EPoS is similar to a credit card terminal and a wi-fi version is one that can be brought to the table where a customer’s card can be swiped without the person having to worry about his card being taken away from him or her. This device has been improved through the years and now allows business owners to capture and store a customer’s data as well as issue complex receipts. The actual credit card number, however, is not stored in the device but rather a certain type of code is captured that can be used at a later time to process payments or funds.
Smartphones and tablets have recently been used as point of sale terminals as well. Owing to their touch screen technology, customers can provide their signatures right on the device to process their transaction and with their advanced camera, they can take a picture of a person’s credit card to get the card details.
Photo via howtorunapub.co.uk
About The Author
Laura has been writing for business portals and she recently did a research on the use of sage retail systems among retailers.