A few years ago no one would even dare think that the internet would even surpass television but based on a recent study it looks like that day has come.
According to a report published by the Internet Advertising Bureau the UK has seen advertising on the internet increase and overtake TV advertising. It is the first large media market to post this remarkable shift in advertising money.
Online advertising spend has grown by 4.6 percent in the first six months of 2009, reaching £1.75 billion. Most of the advertising has been directed at search engine advertising. On the other hand, overall spend on advertising has fallen by 16.6 percent.
I think this is an undeniable sign of the internet’s relentless surge and inevitable position as the top “medium” for advertising in the next few years. Advertisers should take notice. You guys wouldn’t want to be left behind.