Hoping to capitalize on Spam’s near cult status and increasing mainstream popularity, Hormel Foods has teamed up with consulting firm McKinsey to find a way to fight Internet spam with Spam. The ham based sandwich filler has been showing up in lunch boxes for years. Hormel and McKinsey are determined to find a way to put it to work in your inbox as well.
“We’re not exactly sure how it’s going to work, but we’re confident that a high fat canned lunch meat made from mysterious ingredients holds the answer to annoying email and overtaxed servers,” said Hormel representative Silas Pigg.
The Spam brand has been buoyed in recent years by the Monty Python stage show Spamalot and Americans’ demand for foods that are both cheap and gelatinous. Although Hormel has already been approached by several software companies hoping to license the Spam name, they see this as an opportunity to branch out into new business areas.
“If we can sell meat that comes in a can, we can do anything,” said Pigg.