Capitalist Banter

Michael Phelps Signs Fragrance Deal

August 18, 2008

BEIJING, CHINA — Michael Phelps inked a deal today that will allow people from around the world to capture his unique scent. Pierre Bobonne from House Parissimimo described the new cologne as manly and athletic, with just a hint of chlorine and undertones of fried egg sandwich.

“We wanted to capture the full Phelps experience with this fragrance,” said Bobonne. “After these historic wins, young men will want to emulate Phelps in every way.”

While the primary market is young men who just want to smell great, Bonbonne is also targetting serious athletes who can use this new cologne for training purposes. Parissimimo has even included tones from Debbie Phelps’ perfume in the formula to put wearers more fully into the master swimmer’s state of mind. A name has not yet been chosen, but Dolfin (pronounced doll-feen) and Fishee are both being considered.

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