Capitalist Banter

New Product Placement Agency Gets Baby Goods Into the Right Hands

July 16, 2008

SAN DIEGO, CALIFORNIA — We’ve all seen blatant product placement in movies and television, but a new agency promises to get baby and children’s products into the hands that really count: celebrity babies. Binky Media has already gotten Suri Cruise photographed with new plush toy Wubby Wubby Bear and they’re working on a deal with Wrigley’s Double Mint gum for Angelina’s new babies, Knox Leon and Vivienne Marcheline.

“Of course our first concern is for the children,” said Binky’s Arthur Little, “but once those kids cut their first teeth, we plan to maximize their earning potential as celebrities, and twins.” The Jolie-Pitts were unavailable for comment.

Binky is currently working on a deal with Jaime Pressly’s son Dezi James for placement of the new non-alcoholic Baby Bud Baba. “Her portrayal of a socio-economically challenged mother on the popular My Name Is Earl is a natural fit. As we’ve learned from the tobacco industry, we need to catch these consumers before they actually need our product.”

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