These days it’s rare to encounter a large, recognizable brand that doesn’t have a steady and visible presence on platforms like Twitter, Facebook and Pinterest. Unfortunately, when it comes to social media, many smaller and mid-sized businesses seem to be stuck in the younger sibling role of constantly having to play catch up. Public relations agency Zeno Group conducted a survey that found only 55 percent of small business executives — as opposed to 71 percent of executives at large companies — take their company’s social media reputation into account when making business decisions.
With Forbes noting that most owners are actually increasing their social media budgets, small and mid-sized business owners seem to be well aware this form of outreach is important. So why are they still lagging behind when it comes to efforts on platforms like Facebook, Twitter and Google Plus? One of the main reasons small business owners cite is that they simply don’t have enough time. Fortunately, there are several great ways for small companies to maintain healthy social media presences with minimal time requirements. Continue reading »